Welcome to Premier Sports Direct – your online sports shop with a fantastic array of sports equipment for a host of sporting and physical activities. You’ll find a wealth of sports gear for cricket, rugby, hockey, running, racket sports and more, together with generic sports apparel and training gear for all types of sport enthusiasts. Make our sports store UK your go-to site for all things sport and benefit from Free UK delivery on all orders over £50. Your sporting best starts here.